This Jeep Wrangler’s New Grille Looks Like It Came From A Land Rover (On Purpose)

Here’s something you don’t see every day: a Jeep Wrangler that’s been given a British twist… and not the kind you'd expect.

Chelsea Truck Co., a well-known UK-based tuner, has decided to toss out the Wrangler’s iconic seven-slot grille (arguably one of the most recognizable faces in the automotive world) and replace it with something that looks like it belongs on a vintage Land Rover.

They’re calling it the "Heritage Lattice Grille." The satin black finish and squared-off surrounds around the headlights completely transform the Wrangler's front-end aesthetic. The design is bold and unexpected, and it may cause some controversy among Jeep enthusiasts.

What’s intriguing is that you can personalize the grille too. Chelsea Truck Co. lets you add custom lettering or numbers, so if you want your Jeep to shout your initials, now's your chance.

This build also features a set of 20-inch forged wheels finished in the same satin black, wrapped in chunky off-road tires. If that setup isn’t aggressive enough for your taste, they offer 22-inch wheels as an upgrade.

Are you not in love with the look? There’s also a cleaner option—a four-slot carbon fiber grille, which gives the Jeep a more premium presence. It costs around $1,900, which isn’t cheap, but let’s be honest, nothing about this project is.