Czinger Ditches Urus Rival, Focuses Future On Hypercar Innovation

Czinger had big expansion plans in 2022, with talk of a grand tourer and even a Lamborghini Urus rival. However, those ideas are now off the table. Newly appointed chief commercial officer George Biggs says the California brand is steering away from chasing trends and focusing instead on what it does best: hypercars!

The now-cancelled GT and SUV were meant to share the 21C’s twin-turbo 2.88-liter hybrid V8, but Biggs believes going after the SUV boom isn’t a sustainable play. “If you look at brands over the past 15 years, certainly in the luxury space, who've had a very clear vision and execute against that vision, they really have had success,​​​” he told Autocar. Czinger’s clear vision, according to Biggs, is lightweight, tech-heavy performance cars for a very specific audience.

That means the 21C is getting center stage into and beyond 2035. Expect fresh takes on the hypercar, like a version with conventional side-by-side seating instead of the current tandem layout, or something even more extreme than the 21C V Max shown in 2022.

For a company that only started in 2019, the focus makes sense. Czinger’s edge is its manufacturing tech, and Biggs says there’s plenty more to come from it. 

“Occasionally I’ll wander into engineering and ask, ‘If you had no constraints, where would you go? And they come out with these fantastic ideas, and they all sit on our technology roadmap. So, a greater application of the technology that we use." 

The SUV may be gone, but if Czinger delivers on its promise, the cars it builds instead might make us forget it was ever in the plans.