Polestar Formula 2030 Reveals The Brand’s Future As Losses Near $1 Billion

Polestar has revealed Formula 2030, a concept that previews its next design direction as the company deals with weak sales growth and heavy losses.

Design chief Philipp Römers created the concept to show where Polestar styling is heading. The company has released one teaser image, showing a low-slung car with a vertical windshield wiper. Polestar will reveal the full concept later this year after showing it to investors, retailers, and selected customers in Gothenburg.

Formula 2030 will also give clues about the next Polestar 2, due in 2027, and the upcoming Polestar 7. The company plans to evolve its minimalist Scandinavian design, including familiar details such as the Dual Blade headlights.

Polestar's first-half 2026 results show the financial pressure behind the future plans. Its shares fell 29.4 percent after the results. Vehicle sales increased just 0.4 percent from the same period last year, while revenue fell 4.4 percent to $1.4 billion.

The company lost $842 million during the first six months, although that loss was 29 percent lower than in the first half of 2025. Polestar has also reduced its planned production growth for 2026 as competition increases.

New models such as the Polestar 4 are expanding the lineup, but the brand faces another problem in the US. Polestar failed to secure approval to sell its 2027-model-year vehicles under connected-car rules targeting technology linked to China.

Volvo received an exemption from the same rules, despite the Polestar 3 sharing hardware and software with the Volvo EX90 and using the same South Carolina production line. A New Jersey dealer has also sued Polestar for at least $25 million.

Formula 2030 shows where Polestar wants to go. Its financial results show what it must deal with first.