The 10 Best-Selling Luxury Cars (SUVs) of 2025 So Far in the US

After digging through recent US sales figures, one thing became crystal clear—the top sellers aren't sedans or coupes. They're family-friendly SUVs and crossovers, and buyers can't seem to get enough of them. One brand in particular is crushing it, but the real story is how much Americans love their luxury haulers right now.

Here are the 10 best-selling luxury vehicles of 2025 so far, ranked from lowest to highest sales numbers.

10. Audi Q5 - 32,633 Units Sold

Starting Price: $52,000
Power: 201-362 hp
Drivetrain: All-wheel drive

The Audi Q5 kicks off the list, and things got interesting this year because Audi launched a brand-new generation partway through 2025. That meant dealerships were selling both the old and new versions at the same time, which probably affected the numbers in ways nobody fully anticipated.

The outgoing model offered a plug-in hybrid option and a 2.0-liter four-cylinder engine with different power levels. The new one, however, settles on 268 horsepower and 273 lb-ft of torque for now—at least until 2026 rolls around and Audi decides what comes next.

9. Cadillac Escalade - 35,707 Units Sold

Starting Price: $90,700
Power: 420-682 hp
Drivetrain: RWD or 4WD

The Escalade continues to be the go-to ride for anyone who needs to haul people around while making a serious statement. Turns out, plenty of Americans are into that. It's easy to see why—the thing looks great, has tons of room, comes loaded with tech, and still rocks that classic American V8 engine as standard.

For those who think the regular version isn't wild enough, there's the Escalade-V pumping out a ridiculous 682 horsepower. Not many vehicles can match the Escalade's combination of presence and performance, and that's exactly how it should be.

8. Buick Envision - 36,870 Units Sold

Starting Price: $38,000
Power: 228 hp
Drivetrain: All-wheel drive

Some people might question whether the Buick Envision belongs on a luxury list, considering Buick markets itself more as a premium brand these days. But after the substantial refresh it got in 2024, the Envision seriously stepped up its game on the luxury front.

New leather color options, a massive 30-inch touchscreen, a heads-up display, and top-notch driver assistance features have made the Envision a legitimate contender. Sure, the price went up a bit, but anyone shopping for a compact luxury crossover should definitely give it a look.

7. Lexus TX - 39,546 Units Sold

Starting Price: $55,140
Power: 275-404 hp
Drivetrain: FWD or AWD

When Lexus announced it was creating its own version of the Grand Highlander, expectations were high. The TX delivered on most fronts—it's seriously capable, has that classic Lexus styling, and offers a smooth, quiet driving experience that's become the brand's calling card.

The interior could've been a bit more upscale compared to the Toyota Highlander, but buyers don't seem to mind. The cabin is peaceful, the packaging makes sense, and the fuel economy is impressive thanks to multiple hybrid options. It's clear the market has fallen for it.

6. BMW X3 - 50,009 Units Sold

Starting Price: $46,900
Power: 255-393 hp
Drivetrain: All-wheel drive

The completely redesigned 2025 BMW X3 proves the compact luxury crossover formula still works. This new generation looks drastically different from what came before, with a cleaner, more minimalist exterior that actually makes BMW's controversial kidney grilles look pretty good.

Inside, the design theme continues with some clever touches like mood lighting, though comfort-wise it doesn't quite hit the mark some might hope for. The base engine feels a little underpowered, but the upgraded option has plenty of kick. Given the sales numbers, BMW clearly knows what buyers want.

5. BMW X5 - 51,870 Units Sold

Starting Price: $67,600
Power: 375-523 hp
Drivetrain: FWD or AWD

It's actually surprising the larger X5 outsold its smaller sibling, but apparently that extra space is worth the premium to luxury buyers. What they're getting is one of the best-driving SUVs out there, even if it's traded some of its sporty edge for more comfort and refinement in recent years.

That shift toward luxury shows in the well-appointed interior, which impresses without being flashy thanks to tasteful color choices and quality materials. The powertrain lineup is straightforward, with each option bringing something different to the table, so buyers can really tailor the X5 to their needs.

4. Lexus NX - 57,256 Units Sold

Starting Price: $40,965
Power: 203-304 hp
Drivetrain: FWD or AWD

With one of the most diverse engine lineups in its segment, the Lexus NX has clearly won over compact crossover shoppers. It's one of the better-looking vehicles Lexus makes, with sharp proportions highlighted by aggressive lighting and an optional F Sport package that adds some attitude.

The catch is the styling promises more excitement than the driving experience actually delivers. It's not bad behind the wheel—just not particularly sporty. But that's kind of Lexus's whole approach, so it makes sense once you think about it. The plug-in hybrid version offers solid electric range, though the lower trims provide plenty of performance for most people.

3. Mercedes-Benz GLE - ~59,995 Units Sold (Estimated 2025 YTD)

Starting Price: $61,850
Power: 255-603 hp
Drivetrain: All-wheel drive

The Mercedes-Benz GLE's biggest strength is how versatile it is. It's handsome without being flashy and hasn't adopted the more polarizing design direction the rest of Mercedes is heading toward—though that'll probably change eventually. Right now, though, it's offering one of the best interiors around, with the MBUX infotainment system being a genuine highlight.

The GLE has never been about razor-sharp handling, but the higher trims, especially the AMG versions, are seriously impressive. Most people will probably want to step up from the base model to get the air suspension, since the standard setup leaves a bit to be desired.

2. Mercedes-Benz GLC - ~60,329 Units Sold (Estimated 2025 YTD)

Starting Price: $49,250
Power: 255-671 hp
Drivetrain: All-wheel drive

When people come into some money, a Mercedes-Benz is often the dream. But practical thinking usually kicks in, which is where the GLC comes in. It's become the default choice for good reason—it's one of the best mid-sized luxury crossovers available, with attractive styling, an interior that puts most competitors to shame, and an engine for every situation.

The ultimate version is obviously the G 63 S, which has almost absurd amounts of power. Based on current trends, the GLC's popularity is only going to grow.

1. Lexus RX - 80,427 Units Sold

Starting Price: $49,125
Power: 246-366 hp
Drivetrain: FWD or AWD

Taking the crown as 2025's best-selling luxury vehicle is the Lexus RX, and it's not even close. This one's a bit of a surprise since the RX keeps defying expectations year after year. It's not particularly sporty or flashy—but that's not what it's trying to be.

The RX isn't making a fashion statement. It's just a solid-looking crossover with a range of capable engines, all backed by Lexus's legendary reputation for reliability. The plug-in hybrid version makes it even more appealing, though the price can climb quickly. But clearly, buyers don't care—they're scooping these up faster than anything else in the luxury segment.