Breaking Stereotypes: Do Women Really Dream of Driving the Kia EV9?

by AutoExpert   |  15 March, 2024

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So, this Women's Worldwide Car of the Year Award happened, and the big winner was the Kia EV9. Is this what women really dream of driving? I mean, it's cool and all, but kinda feels like a handful of experts decided for everyone.

These awards are often based on what a small group of judges thinks is best, not real-world sales numbers. And let's be real, while we haven't seen many women driving an Aston Martin, even though they won a category, too.

Breaking Stereotypes

The Data Doesn't Lie (Or Does It?)

Some numbers say more women buy Buicks, but only by a tiny bit. Truth is, it's hard to find good data on what specific cars women actually drive. Most old studies just list the usual bestsellers – Hondas, Toyotas... the same stuff guys buy, too.

We do know a few tidbits from a few years back: Women generally go for smaller, cheaper cars. Makes sense, right? Used cars are also more popular. But let's face it, budgets matter to everyone, not just women!

Breaking Stereotypes

Sometimes, It's All About the Image

Let's talk about those 'girly' cars. Minis come to mind, even though it's probably not as dramatic as people think. But Subaru? That's a funny one. They weren't trying to target women at all – they wanted outdoorsy folks and it just happened to click with ladies too. Clever marketing, that.

Fact is, a ton of women drive Subarus now. It just goes to show it's more about a brand feeling good than any specific feature.

Breaking Stereotypes

So, What's the Real Deal?

Here's the thing: It seems women drive... gasp... normal cars! Who knew? We like what's practical, fits the budget, and feels nice to drive. Shocking, right? The truth is, carmakers have been trying to figure out the magical "woman's car" forever and failing miserably.

Remember all those old-school electric cars marketed at women? Yeah, didn't work. The silly pink Dodge La Femme? Epic flop. Even Volvo had that all-women design team ages ago. Cool ideas, but did it lead to a bestselling "woman's car"? Nope.

Breaking Stereotypes

Maybe We're All Just...People?

Women influence most car purchases, but we're not aliens with some secret car language. No lady needs a ponytail holder in her headrest (though, now that sounds kinda genius). We want what everyone wants – a good car at a good price. Let's ditch the stereotypes and focus on making awesome cars for everyone.

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