Breaking Stereotypes: Do Women Really Dream of Driving the Kia EV9?

by AutoExpert   |  15 March, 2024

Share :

So, this Women's Worldwide Car of the Year Award happened, and the big winner was the Kia EV9. Is this what women really dream of driving? I mean, it's cool and all, but kinda feels like a handful of experts decided for everyone.

These awards are often based on what a small group of judges thinks is best, not real-world sales numbers. And let's be real, while we haven't seen many women driving an Aston Martin, even though they won a category, too.

Breaking Stereotypes

The Data Doesn't Lie (Or Does It?)

Some numbers say more women buy Buicks, but only by a tiny bit. Truth is, it's hard to find good data on what specific cars women actually drive. Most old studies just list the usual bestsellers – Hondas, Toyotas... the same stuff guys buy, too.

We do know a few tidbits from a few years back: Women generally go for smaller, cheaper cars. Makes sense, right? Used cars are also more popular. But let's face it, budgets matter to everyone, not just women!

Breaking Stereotypes

Sometimes, It's All About the Image

Let's talk about those 'girly' cars. Minis come to mind, even though it's probably not as dramatic as people think. But Subaru? That's a funny one. They weren't trying to target women at all – they wanted outdoorsy folks and it just happened to click with ladies too. Clever marketing, that.

Fact is, a ton of women drive Subarus now. It just goes to show it's more about a brand feeling good than any specific feature.

Breaking Stereotypes

So, What's the Real Deal?

Here's the thing: It seems women drive... gasp... normal cars! Who knew? We like what's practical, fits the budget, and feels nice to drive. Shocking, right? The truth is, carmakers have been trying to figure out the magical "woman's car" forever and failing miserably.

Remember all those old-school electric cars marketed at women? Yeah, didn't work. The silly pink Dodge La Femme? Epic flop. Even Volvo had that all-women design team ages ago. Cool ideas, but did it lead to a bestselling "woman's car"? Nope.

Breaking Stereotypes

Maybe We're All Just...People?

Women influence most car purchases, but we're not aliens with some secret car language. No lady needs a ponytail holder in her headrest (though, now that sounds kinda genius). We want what everyone wants – a good car at a good price. Let's ditch the stereotypes and focus on making awesome cars for everyone.

Recomended:

From Workhorse to Status Symbol: How the Pickup Truck Quietly Took Over America’s Roads - Photo
Others
From Workhorse to Status Symbol: How the Pickup Truck Quietly Took Over America’s Roads

Picture a grocery-store parking lot in 1993: Tauruses, Accords, maybe a stray Explorer. Fast-forward to the same lot in 2026 and you’re surrounded by tailgates. Statistically that feeling is

AutoExpert
I Tried Ceramic Coating So You Don’t Waste $1,500: Here’s the Unvarnished Truth - Photo
Tips & Tricks
I Tried Ceramic Coating So You Don’t Waste $1,500: Here’s the Unvarnished Truth

I still remember the day I fell for the pitch.My hatchback had just come out of a basic wash, and the detailer, towel in hand, grinned like he’d discovered electricity. “If you reall

AutoExpert
EV Batteries Don't Just Die and Get Thrown Away. Here's the Surprisingly Cool Thing That Happens Next. - Photo
Others
EV Batteries Don't Just Die and Get Thrown Away. Here's the Surprisingly Cool Thing That Happens Next.

One of the most common questions people have about electric vehicles never really gets answered in car reviews or commercials: what happens when the battery eventually dies?It's a fair questio

AutoExpert
Kia Carnival Owners Need To Check This Recall Before The Next Family Drive - Photo
Car News
Kia Carnival Owners Need To Check This Recall Before The Next Family Drive

A minivan recall never sounds dramatic at first. It sounds like paperwork. A letter in the mail. A service appointment to squeeze in between school pickup, groceries, work, and the 47 other t

AutoExpert
Dealers Are Practically Paying You to Take a New Car Right Now (If You Know Where to Look) - Photo
Car News
Dealers Are Practically Paying You to Take a New Car Right Now (If You Know Where to Look)

If you've been waiting for the right moment to buy a new car, you might want to stop waiting.Fresh data from Kelley Blue Book, released this week, shows that new-vehicle prices moderated in Ma

AutoExpert
Is Your Car's Odometer Lying to You? Over 2 Million Vehicles on U.S. Roads Have Been Tampered With - Photo
Tips & Tricks
Is Your Car's Odometer Lying to You? Over 2 Million Vehicles on U.S. Roads Have Been Tampered With

When you buy a used car, you probably check the vehicle history report, poke around the exterior for dents, and maybe take it for a short test drive. That covers a lot of ground. But there is one scam

AutoExpert
Peugeot Brings Back The GTi With The Electric e-208 GTi - Photo
Car News
Peugeot Brings Back The GTi With The Electric e-208 GTi

Peugeot is bringing the GTi badge back, except now it’s attached to an electric hatchback instead of a noisy little gasoline engine. The production e-208 GTi will make its full debut on June 12,

AutoExpert
This Faux Land Cruiser Is Actually A Toyota Probox Underneath - Photo
Tuning
This Faux Land Cruiser Is Actually A Toyota Probox Underneath

Somehow, the Toyota Probox has become one of Japan’s favorite blank canvases for weird and surprisingly charming custom builds. The latest example comes from Goosfam, which looked at the hu

AutoExpert
Venuum Turned The Mercedes G-Class Into A Wild Four-Door Convertible - Photo
Tuning
Venuum Turned The Mercedes G-Class Into A Wild Four-Door Convertible

Mercedes-Benz is still working on its own G-Class Cabriolet, but Venuum clearly got impatient and built one first. The result is called the Mastodon V4, and it takes the already attention-hungry G-Wag

AutoExpert
Rare Michelotto Ferrari F40 Could Sell For Over $4 Million - Photo
Car News
Rare Michelotto Ferrari F40 Could Sell For Over $4 Million

Some Ferrari F40s spent their lives sealed away in collections. This one ended up in the hands of the people who built Le Mans race cars and came back far more extreme than Ferrari ever intended.T

AutoExpert