BMW Alpina Prepares A New 7-Series Flagship With V8 Power And Maybach Ambitions

Alpina is getting ready to show what its future looks like under BMW ownership, and its first major project is likely to be the most luxurious 7-Series yet. The company has released a teaser of a new sedan, giving us an early look at a model expected to arrive in 2027.

The image is deliberately blurry, but two details stand out: a low-slung body and split LED headlights. Spy photographers have already caught camouflaged prototypes testing, confirming that this is an Alpina version of the updated BMW 7-Series.

BMW appears to be taking a different approach with the revived brand. While M focuses on sharp handling and outright performance, Alpina will combine strong engines with a more relaxed, luxurious driving experience. Its cars are expected to sit above regular BMW models, targeting buyers who might otherwise consider a Mercedes-Maybach.

The new sedan should have enough visual differences to justify its own badge. Expect amber daytime running lights, a redesigned front bumper, a larger splitter, and a different kidney grille pattern. Unique alloy wheels, Alpina emblems, and the familiar oval-shaped quad exhaust outlets should also make an appearance.

The bigger question is what's under the hood. A V8 seems likely, especially after prototypes were heard during track testing. The previous 760i xDrive offers a possible starting point, with its mild-hybrid 4.4-liter twin-turbo V8 producing 536 hp. An all-electric version could also be part of the plan, potentially using the 670-hp dual-motor setup from the BMW i7 M70.

Beyond power, Alpina is expected to bring its own suspension tuning, upgraded interior materials, and a wider range of personalization options. The idea is to make the 7-Series feel more exclusive without turning it into a completely different car.

The new sedan should debut in the coming weeks, ahead of its 2027 market launch. A similarly upgraded X7 is expected to follow. Pricing remains a mystery, but the new Alpina flagship will sit well above the standard 7-Series.