The Funniest Car Product Names From Around the World
by AutoExpert | 20 February, 2026
America does plenty of things right when it comes to cars. Muscle cars? Nobody builds them better. Full-size trucks and SUVs? Same story. But naming car products? Americans get weirdly serious about it. Everything's Ultra-this or Max-that. Super clinical and boring, which is strange considering some of the most iconic American car names are actually fun. Road Runner. GTO Judge. Those rule.
The rest of the world gets it though. Car products with goofy names might seem unnecessary, but a good laugh at work is always valuable. Plus if the name's genuinely funny and the marketing's clever, it can become a household name. Maybe silly names aren't so silly after all.

Here are some of the best examples from around the world.
Nulon Start Ya Bastard
Could only come from Australia. One of the most iconic car product names ever. Australians clearly have a gift for this stuff because tons of hilariously named products come from down there.
It's an engine starting fluid from Nulon, an Australian oil company. According to Nulon, they picked "the three words most commonly used" by anyone dealing with a stubborn engine that won't turn over.
One spray supposedly does the trick. Works on gas and diesel. Completely safe for the engine. Won't fix whatever's actually wrong, but it'll get you started. Handy to keep around, and seeing it on the shelf will make you smile.

Bowden's Own Needs Awards
Nobody does crude in-your-face product names like Bowden's Own, an Australian detailing company. They make a brush called The Chubby. The company calls it "a very pleasurable nine-inch tool."
Need something to spray with that brush? Try Down & Dirty, their tire and undercarriage cleaner. Perfect name for what it does.
Once everything's washed, you need a towel. Bowden's Own makes the Twisted Mother Sucker. To show how good it is, they say "because nothing sucks like our mother." Confidence in their biggest drying towel right there.
Other highlights from the Aussie brand: Happy Ending finishing foam, Mega Snow Job snow foam, and The Foursome detailing brush set. Nobody appreciates a cheap laugh like Australians.

British Detailing Gets In On It
Not quite as obvious as the Australian stuff but still way more fun than the boring names everywhere else. The Rag Company UK makes Dry Me A River. Someone in marketing was clearly going through a rough breakup and had Justin Timberlake on repeat.
Bouncer's, a smaller UK brand, sells Vanilla Ice wax. Smells like vanilla, obviously. Perfect for your Mustang 5.0. Let's kick it.
AutoFinesse makes ObliTARate Tar & Glue Remover. They capitalize "TAR" just to make absolutely sure nobody misses the joke.

America Gets One Right
Knock'er Loose from CRC Industries deserves a shoutout. It's a penetrating solvent from a company that's been around since 1958, started in a Pennsylvania garage. The name alone makes it better than competitors like Kroil or PB B'laster. Seeing that can on the shelf brings a smile every time.

Penetrating solvents free up stuck nuts, bolts, locks, lugs, hinges, whatever's seized. Calling it Knock'er Loose just sounds like it'll work. Fun name that actually makes sense too.