Meet The $610,000 Widebody Rolls-Royce Cullinan By Urban Automotive

Just when you thought the Rolls-Royce Cullinan couldn’t get any bolder, a British firm called Urban Automotive turned up at Goodwood and proved otherwise.

The tuner has taken the already massive and luxurious SUV and turned it into something that looks ready to invade a runway or steal the spotlight at any car meet. It’s wider, meaner, and dripping in carbon fiber from nearly every angle.

The transformation includes more than 40 custom-made parts. At the front, there’s a carbon fiber hood painted to match the body, a new bumper design, vertical LED daytime running lights, and a blacked-out grille that gives the Cullinan a much sharper, more aggressive look.

On the sides, things get even more dramatic. Urban added flared arches over the front and rear wheels, carbon fiber side skirts, and enormous 24-inch forged black wheels wrapped in Yokohama Advan Sport tires. Let’s be honest: these wheels alone could probably turn heads on their own.

The back of the Rolls-Royce Cullinan hasn’t been ignored either. There’s a new carbon rear bumper, carbon tailpipe surrounds, a diffuser, and a few subtle lip spoilers, all designed to enhance the already imposing presence without going completely over the top. Well, okay, maybe just a little over the top.

Of course, the base Cullinan Series II already starts at over £300,000 in the UK, or around $406,000. If you want the full Urban Automotive treatment, be prepared to fork out at least £449,995—that’s about $610,000. And that’s before you start diving into the custom options list.

For those who want the inside to match the wild exterior, Urban also offers a full interior overhaul. This can include reupholstered seats in materials of your choice, a redesigned steering wheel, and probably just about anything else you can dream up.

They haven’t listed prices for this part, but let’s be real—if you’re shopping in this price range, exact numbers probably aren’t your biggest concern.