1963 Cadillac Gets A Sweet Makeover: Häagen-Dazs’ Ultimate Ice Cream Vehicle

Häagen-Dazs is taking its Super Bowl campaign to the next level with a custom 1963 Cadillac Series 62 Convertible, designed to be the ultimate ice cream vehicle by West Coast Customs. The Caddy has been completely reworked to reflect Häagen-Dazs' signature style.

The car features a striking two-tone paint job in burgundy and cream, inspired by the brand's colors, with all the chrome stripped away for a sleek, modern look. The wheels, trunk, and front fenders display custom badges, enhancing the car's unique look.

The trunk gets a special touch with a mirrored inner lid and a built-in ice cream freezer, complete with illuminated accents, speakers, and subwoofers for a high-end touch. Inside, the cream leather seats match the burgundy leather dashboard, while a custom center console includes an ice cream cone holder. To top it off, the Häagen-Dazs logo and special embroidery are featured on the steering wheel.

West Coast Customs CEO Ryan Friedlinghaus shared that the team worked closely with Häagen-Dazs to create a car that reflects both car enthusiast culture and the iconic brand. He added that the company kept authenticity at the core of this partnership, ensuring this Cadillac is truly one of a kind.

The custom 1963 Cadillac will make its way from Los Angeles to New Orleans in a specially designed trailer with large windows, keeping it in view during the trip. Once in New Orleans, the car will help distribute Häagen-Dazs bars as part of the brand’s campaign.