Volkswagen ID. Every1 Debuts Under Pressure—Literally

Volkswagen just pulled the wraps off its ID. Every1 concept, and while the event mostly went smoothly, one thing stood out—the soundtrack choice. Around the 3:20 mark in the presentation, you can hear Queen and David Bowie’s classic “Under Pressure” kick in. Coincidence? Maybe. But given VW’s current situation in the EV game, it almost felt a little too on-the-nose.

What’s even more interesting is that they skipped over the actual chorus—you know, the part where they sing “Under Pressure.”

That bit never shows up. Then later on, around 26:10, the instrumental version plays again. Whether it was a clever Easter egg or just some awkwardly ironic timing, it definitely got people talking—because if any brand’s feeling squeezed right now, it’s Volkswagen.

However, VW’s electric lineup hasn’t exactly screamed affordability. The ID.3, for example, starts at over €33,000 in Germany—not exactly entry-level territory. Sure, back in the day, it was a total crowd favorite. At one point, it was so in demand they literally had to pause orders just to catch up. 

Now, with the ID. Every1 concept, VW’s hinting at a return to that budget-friendly sweet spot. But here’s the thing — the actual production version, the ID.1, isn’t expected to show up until 2027. That’s still a couple years out, and by then, the competition will be even tougher. Renault, for instance, is already rolling out its retro-cool electric 5, and an even cheaper Twingo EV is lined up for 2026. VW’s definitely playing from behind.

So yeah, “Under Pressure” might’ve been a little more fitting than they intended. The ID.1 is expected to land with a price tag somewhere around €20,000, right after the slightly pricier ID.2 comes to market. The ID.2 will also spin off into sportier and more rugged versions to broaden its appeal. But for now, VW’s scrambling to close the gap while rivals are already way ahead.

Also worth noting—those price tags include VAT, which can be seriously high depending on where you are in Europe. In Hungary, for example, it’s nearly 27%, while the EU average sits around 22%. So these EVs might sound affordable, but they’re not exactly bargain-bin deals. And don’t hold your breath waiting for them to show up in the U.S.—this whole lineup is pretty much a European play.