Project Arrow, Canada's First Zero-Emissions Concept Car, Debuts At CES

Project Arrow was announced at CES by the Automotive Parts Manufacturers Association (APMA) of Canada. Project Arrow, which has been in the works for years and is billed as an all-Canadian initiative and the nation's first zero-emissions idea, aims to support both Canada's automotive sector and Prime Minister Trudeau's demand for a world without emissions by the year 2050.

A group of four students from Carleton University's School of Industrial Design came up with the concept's design. They won a competition in 2020 against 20 other designs from across Canada, and the APMA has spent the last several years making their concept a reality.

Project Arrow it's a stylish, geometric crossover with a raised front fascia, narrow headlights, and a grille that's been partly covered up. A snazzy windscreen, a dark roof, and sharply styled doors round off the design. Inside, a digital instrument cluster, a display for the front passenger, and displays for digital side mirrors enhance the car's futuristic aesthetic.

Once you open the suicide rear doors, you'll find a pair of separate seats in the back. The National Post was given a sneak peek at the concept before the official announcement from APMA, and they say it includes a solar roof and an electric engine with an estimated 550 horsepower and a range of about 311 miles. The concept cost the government around $5 million (CAD 6.8 million) to develop, and it reportedly incorporates the output of 58 separate companies.