Ferrari’s First EV Looks Nothing Like A Ferrari And That’s Exactly Why People Are Losing Their Minds

Everyone knew Ferrari would eventually build an EV. The real question was whether it would feel like a Ferrari or just another ultra-fast electric luxury car wearing an expensive badge.

Well, the answer is… complicated.

Meet the Ferrari Luce, Maranello’s first fully electric production model. And instead of playing it safe, Ferrari has gone completely off-script. This is not a low-volume experiment or a softened grand tourer for cautious buyers. It’s a huge four-door, five-seat EV with four motors, 1,035 hp, suicide rear doors, and styling that looks more concept car than anything traditionally tied to the Prancing Horse.

Ferrari says the Luce is meant to open a new chapter for the brand rather than replace its combustion cars. That mindset explains why the car feels so different. Designed alongside LoveFrom, the studio founded by former Apple designers Jony Ive and Marc Newson, the Luce leans hard into minimalism and futuristic details instead of classic Ferrari drama. Honestly, if you removed the badges, a lot of people probably would not guess this came from the same company that builds the 812 Superfast.

Inside, it sounds less like a supercar and more like Ferrari tried to reinvent luxury itself. There are OLED displays everywhere, but thankfully, real buttons and switches survived. The steering wheel works together with a moving display binnacle; there’s a glass-and-E Ink key, and launch mode is activated by pulling a physical overhead lever because apparently pressing a button felt too boring. It’s all slightly theatrical in the most Ferrari way possible.

Then there’s the performance. Four electric motors deliver over 1,000 hp, enough for 0-62 mph in 2.5 seconds, while a massive 122 kWh battery feeds the whole system. Ferrari also spent serious time trying to preserve emotion in an EV, using real drivetrain vibrations amplified through the cabin instead of fake sci-fi noises pumped through speakers. Whether that actually works in practice remains to be seen, but at least Ferrari understood the assignment. Nobody buys a Ferrari simply because it’s fast.

The Luce will absolutely divide people. Some will look at it and see the future. Others will wonder where the old Ferrari magic went. But maybe that’s the point.