Toyota Crown Sport Celebrates 70 Years With Bespoke Hybrid Special Edition

The Toyota Crown Sport has quietly rolled into the new model year with some subtle but thoughtful updates for its home market in Japan. Among the changes is a special edition model celebrating 70 years of the Crown nameplate—a milestone Toyota has marked with careful attention to design.

Called the Crown Sport The 70th, this version stands out with a two-tone color scheme. The roof is finished in a silvery shade called Precious Metal, while the rest of the car comes in either black or white. Matte black 21-inch wheels round out the exterior look, and there’s even an optional side decal if you want to lean into the limited-edition vibe.

Inside, things are just as considered. The seats and interior trim come in a dark leather finish with copper-colored accents, and the anniversary logo has been added in a few places, from the dashboard to the gear selector, the key, and even the puddle lights. It’s not flashy, but it’s distinctive in a way that suits the Crown’s more refined personality.

Under the skin, Toyota offers this model with two powertrain options. One is a standard hybrid making around 231 horsepower, and the other is a plug-in hybrid setup with 302 horsepower. Both come with all-wheel drive as standard.

For buyers looking for a more affordable way into the Crown Sport lineup, Toyota has added a new entry-level trim called the Sport G. It uses the same hybrid setup but drops some of the luxury extras, like ventilated seats and the full suite of driver assistance features. It’s about $4,800 cheaper than the previous base model, which helps bring the Crown Sport closer in price to its sibling, the Crown Crossover.

Other tweaks across the range include new wheel options for the RS version and a few tech upgrades like smart entry, now standard on all models. The most expensive trim, the Limited-Matte Metal, carries over unchanged, with its distinctive finish and highest spec level, and a price tag of about $56,100.

Toyota isn’t reinventing the Crown Sport here, but these updates keep it fresh, and for longtime fans of the name, the anniversary edition might be the most tempting one yet.