Modellista to Make Its U.S. Debut at the 2023 SEMA Show

Get ready because Modellista, the whiz at tuning Toyota and Lexus cars, is coming stateside. Yep, they're making their big U.S. debut at the SEMA Show in Vegas later this month.

This is huge for Modellista. They're not just dipping their toes in the water; they're diving head-first into the American market. And what better way to make a splash than at SEMA, right? They're rolling in with three dazzling models: the Toyota Crown, Lexus RX, and Lexus LX.

To ramp up the hype, they're also dishing out a brand book and a history panel to celebrate their 25th anniversary. They're not just importing their Japanese parts—nope, they're cooking up something special tailored for American rides.

In Japan, these guys are all about "aero parts" like body kits and side skirts. Will they bring the same mojo to the U.S.? We’ll have to wait and see.

Mark your calendars! The SEMA event runs from October 31 to November 3. Modellista is busy shaking hands and wheeling and dealing with local dealers, so expect more juicy details to drop during the event.