Modellista Sets Foot in the U.S. Market, Showcasing Custom Toyota and Lexus Models at the 2023 SEMA Show

Modellista, Toyota's go-to for sprucing up both Toyota and Lexus vehicles, is getting ready to rock the U.S. auto scene. And what better way to make a splash than by showcasing their artistry at the 2023 SEMA Show in Las Vegas? It's a bold move, marking their first rodeo at a major international auto event.

So what’s the game plan? Well, they're rolling out with not one but three models to set the SEMA stage on fire: the Toyota Crown Crossover, the Lexus RX, and the Lexus LX. "We're laying out the red carpet for our U.S. entry, complete with a throwback panel celebrating 25 years of Modellista and a sleek brand book to boot," the company excitedly shared.

With their American fans in mind, Modellista isn't just shipping over their Japanese catalog. Nope, they're tailoring their gear to vibe with U.S. standards and tastes. Currently, they’re eyeing nine potential models, including a spread of Lexus and Toyota favorites like the IS, NX, RX, LX, Corolla, Prius, Crown Crossover, Venza, and RAV4.

Known for their aero flair back in Japan—think sleek bumper extensions, sassy side skirts, and the like—it’s anyone’s guess whether they'll keep that style playbook for their U.S. debut.

Behind the scenes, Modellista's already chatting up local dealers and distributors, setting the stage for a full-on launch. Keep your eyes peeled for more juicy details, likely to drop when they take the stage at SEMA, running from October 31 to November 3.