Mini Revolutionizes Infotainment: Introducing Gaming, 'Spike', and Augmented Reality Navigation

Mini, renowned for blending classic design with modern technology, has taken a giant leap forward with its latest infotainment system. Debuting in models like the Cooper Electric Hardtop and Countryman, this system represents a new era of in-car digital experiences.

A Round OLED Display Like No Other

At the heart of Mini's technological advancement is the world's first round OLED display, powered by BMW Group's Operating System 9. This innovative screen is not just a visual delight but a hub for a myriad of functionalities including navigation, media, climate control, and telephony.

Dive into the Experience Modes

The system offers eight Experience Modes, each tailored to suit different moods and preferences. 'Core' mode presents a pure and elegant interface, complemented by an electric sound unique to Mini. For those seeking an adrenaline rush, 'Go-Kart' mode immerses drivers in a sporty ambiance with a dynamic speedometer and a thrilling driving sound. 'Green' mode, on the other hand, focuses on efficiency, displaying charming animal animations that reflect the driver's conservation efforts.

'Balance' and 'Timeless' modes offer more personalized experiences. While 'Balance' soothes with forest-inspired sounds, 'Timeless' takes you on a nostalgic trip with classic Mini engine sounds. Other modes like 'Vivid,' 'Personal,' and 'Trail' further expand the range of customization, with 'Personal' allowing drivers to upload their own photos for a truly unique touch.

Meet Spike, Your Digital Assistant

A standout feature is the full-capability voice assistant, accessible via a steering wheel button or a simple "Hey Mini" command. Users can choose between 'Mini' - a stylized Mini animation - or 'Spike,' a friendly British bulldog avatar. This assistant is more than just functional; it's capable of basic conversations, answering questions, and even cracking jokes.

Navigation and Gaming: A Digital Leap

The system's cloud-based navigation offers live streaming of the latest map data, with electric Mini models benefiting from charging-optimized routes. An optional Augmented View presents a live video stream of the route, enhancing the driving experience. Moreover, the system brings in-car gaming to life through the AirConsole app, turning the infotainment screen into a gaming console, perfect for entertaining passengers during charging breaks.

Stay Connected and Updated

Compatibility with Apple CarPlay, Android Auto, and the Mini Digital Key Plus ensures seamless integration with most smartphones. The digital key feature adds convenience by allowing vehicle access without a physical key. Regular over-the-air (OTA) updates keep the system fresh with new features and enhancements, ensuring that Mini owners always have access to the latest digital advancements.

Mini's Digital Future is Here

Mini's new infotainment system is a testament to the brand's commitment to digital innovation while honoring its iconic heritage. Stefanie Wurst, Head of the Mini brand, expresses confidence that this digital power will captivate Mini enthusiasts worldwide.