Lexus dominates the premium segment in the USA. BMW and Mercedes are following in its footsteps.

Lexus is enjoying the small victories recorded by its clients from overseas. Thus, for August 2015, Lexus has managed to overcome its rivals Mercedes-Benz and BMW, being the best-selling premium car in the US market.

The Japanese premium brand of Toyota, Lexus, has managed to sell 33,487 new cars to the American customers, which would mean up to 2.1% more cars than in the same month last year. Moreover, it seems that the Japanese have surpassed German rivals. The latter could only convince 28 373 customers in favor of Mercedes-Benz and the other 27 775 owners have opted for a BMW.

At present, the best-seen crossover NX model is, they chose 4448 drivers. In the German camp, however, remain the favorites to be the new C-Class and Series 3. However, for all 2015 BMW remains to dominate the market in 2015 with 223,348 Lexus models sold compared with just 222,151 units sold, finishing in the second place in the top. Mercedes-Benz was ranked third by selling 220,870 cars.

As you can see, Lexus basically fighting alongside the Germans, and the recipe for success, as testified analyst Kevin Tynan car is the Japanese strategy to improve its product, instead of chasing the Germans and their technologies.