Jeep Goes Full Citrus With New ‘Joose’ Color For 2025 Wrangler And Gladiator

Jeep just dropped a new color called Joose, and yeah, it's as bold as it sounds. Think bright, punchy orange—the kind that looks like it could fuel a hiking trip and a dance party at the same time. They launched it in honor of April 4, or 4/4, which Jeep fans have unofficially claimed as "4x4 Day." Makes sense, right?

Jeep's CEO, Bob Broderdorf, put it like this: "A striking shade like Joose lets our customers express their individuality and stand out, whether they're navigating city streets or conquering the next mountain pass."

Jeep has been on a bit of a color bender lately, rolling out options like Tuscadero (a bold pink), Bikini (a tropical teal), and the previous orange offering, Punk’n. Joose turns the volume up even more. It’s the kind of shade that makes your Jeep look like it’s got somewhere fun to be.

Now, if you’re wondering where you can get Joose, it’s available on all 2025 Gladiator trims and just about every Wrangler, including the 4xe plug-in hybrids. Technically, it’s not supposed to be on the Willys '41 edition—which usually sticks to a classic military green—but it’s showing up in the online builder anyway. So Jeep might be playing a little loose with the rules.

This Joose option, priced at $895, is exclusive to the Wrangler and Gladiator models. If you're into wild colors and want your Jeep to turn heads before it even starts moving, Joose is your flavor. And yes, you can order it right now.