Fiat, Jeep, and RAM Release (RED) Special Edition Models To Fight Pandemic

Fiat, Jeep, and RAM, all Stellantis companies, have established a mega relationship with (RED) through a series of limited-edition automobiles. Between 2021 and 2023, the goal is to provide at least $4 million for the battle against major public health problems such as AIDS and COVID-19.

The Fiat New (500)RED is the first (RED)-branded limited run, and it is already available for preorder in Europe. Distinctive badging, a red outside color, and red/black interior choices are all available on the completely electric variant. The (RED)uce carbon footprint, emissions, and pandemics is the moto for the Italian city automobile.

Jeep has also started “The (RED) Mission,” a campaign that is unrelated to the red planet - Mars, but intends to assist people on the ground. The 2022 (Jeep) RED Compass was unveiled, fitted with a distinctive insignia on the tailgate and red body paintwork. The vehicle will go on sale in the first quarter of 2022, followed by a Renegade with identical specs for the United States, Canada, and Europe.

Finally, RAM has its motto, "Born to Save," which is derived from their distinctive "Built to Serve." At the Texas State Fair, the firm unveiled the 2022 RAM 1500 Limited(RAM)RED Edition, which features an all-black appearance and red-painted insignia. The cost of the pickup will be revealed later.

“As the first automotive brands to join forces with (RED), a leader in the worldwide fight against pandemics, our immediate goal is to launch a call to action to help combat these global health emergencies, including COVID-19 relief efforts,” said Olivier Francois, global chief marketing officer at Stellantis. "This marketing amplification approach across our three separate brands allows us to turn $4 million into something significantly greater over the next three years.”

Bono, the co-founder of (RED), said the alliance with FIAT, Jeep, and Ram is a significant shot in the arm for (RED). The (RED) brand was launched in 2006 by U2-frontman Bono and Bobby Shriver to combat AIDS. (RED) has raised over $700 million for the Global Fund through collaborations with prominent brands.

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Source: Stellantis