Fiat decided: Ferrari brand is put on sale!
by AllAutoExperts | 8 January, 2015
How strange may seem this news but one thing is certain, those from FIAT put on sale Ferrari!
The president of the corporation "Chrysler Fiat Automobiles NV", Sergio Marchionne, said that the supercar brand is losing money, this was the reason why they decided to put up for sale. This is one of their plans restructuring the corporation that aims to fight on equal with VW and Toyota, the leading global car!
Selling the brand Ferrari is a strange step for CEO Sergio Marchionne, who usually advocates a policy of consolidation. However, in this case, it seems that things are different. Ferrari will be sold with one condition; the Agnelli family has control over the brand. The aim is to reorganize the Chrysler Fiat Automobiles NV concern to his attractiveness to other investors.
By selling the brand Ferrari, Fiat hopes to collect $ 14 billion. This money will be reinvested in creating a new structure able to fight on equal with the Volkswagen Group. The overarching goal is to increase the sales by 60% by 2018 to seven million units sold annually. It is assumed that the total investment in these three years will be 57 billion dollars.
