Ferrari Isn’t Just For The Elite Anymore—It’s Getting Younger, Fast

Buying a Ferrari has always been one of those “you’ve made it” moments—something that usually comes after years of hard work and serious financial success. So it’s no surprise that, historically, most Ferrari buyers have been older. But that’s starting to change, and it’s happening faster than you might think.

Ferrari’s CEO, Benedetto Vigna, recently shared with CNBC that 40 percent of the brand’s new customers are now under the age of 40. Just last year, that number was 30 percent. That’s a pretty big shift in a short time. Vigna called it “an achievement,” giving credit to the team behind the scenes making it happen.

It’s especially interesting when you consider how exclusive Ferrari ownership still is. In 2024, a whopping 81 percent of new Ferraris went to people who already owned one. Nearly half of those buyers had more than one already sitting in their garage. So yes, while the average age is dropping, it’s still not easy for newcomers to get in the door.

In total, Ferrari sold just under 14,000 cars last year, with the U.S. taking the lead—over 3,500 cars went to American buyers. Germany and Japan followed, though with far fewer deliveries. A big part of that growth is thanks to the Purosangue. Between January and August 2024, it became Ferrari’s second most popular model, just behind the Roma.

The momentum isn’t slowing down. With new models like the 12Cilindri and F80 on the horizon, Ferrari’s lineup is looking stronger than ever. But if you’re hoping to buy one, good luck—Ferrari’s already sold out until at least 2026, so you’d be waiting a couple of years just to get your name on a build slot.

Still, it’s clear the brand is evolving. Younger drivers are showing up, new models are expanding the appeal, and Ferrari isn’t just for the silver-haired elite anymore.