Audi’s U.S. Sales Fall 14% In 2024: Compact SUVs And Pre-Owned Market Shine
by AutoExpert | 9 January, 2025
Audi faced a rough year in 2024, with U.S. sales dropping 14% to 196,576 vehicles, down from 228,550 the year before. Most models struggled to keep up, and only a few managed to buck the trend. Although the Q5 maintained its position as Audi's top seller, its sales experienced a decline, plummeting 23% to 56,799 units—more than 17,000 units less than the previous year.
Audi’s smaller SUVs managed to deliver some positive news. The Q3 stood out as the brand’s biggest success, with sales climbing 45% to 32,090 units, showing strong demand for compact luxury SUVs.
The electric Q4 e-tron also posted a modest gain of 5%, selling 8,546 units, while the Q4 Sportback e-tron improved by 8%, reaching 2,810 units. Among sedans, the A5 saw a 4% increase, and the A6 inched up by 2%.
Unfortunately, most of Audi’s lineup didn’t fare as well. The A3 and A4 saw steep declines, with sales dropping 30% and 48%, respectively. The flagship A8 was also hit hard, with a 28% reduction in sales. Larger SUVs struggled too, with the Q7 falling 28% and the Q8 down by 24%.
Even Audi’s EV lineup couldn’t escape, as the Q8 e-tron models saw declines ranging from 27% to 33%. Meanwhile, the sports car segment had the sharpest losses. The R8 and TT, both discontinued, saw sales plunge by 48% and 95%.
Certified pre-owned (CPO) sales saw a 29.3% increase for Audi in 2024. The company sold 48,225 CPO vehicles, up from 37,292 in 2023.
Many buyers seemed to gravitate toward pre-owned models, likely drawn by Audi’s luxury appeal at more accessible price points. Audi’s struggles in 2024 show the need to refocus on growing segments, like compact SUVs and electric vehicles, which showed some resilience despite the challenges.
The strong performance of the pre-owned market also suggests an opportunity to expand Audi’s reach by appealing to cost-conscious buyers without compromising on luxury.
