Aston Martin has a Compact Sports Sedan going after BMW's 4 Gran Coupe market

How will Aston do in the compact sedan market?

Aston has not been strongly sought after lately no doubt mainly because of lack of performance compared to their rivals,  Astons do still hold a reputation as some of the world's most beautiful cars.  They have design features a few in the industry are capable of replicating.

Aston's first go at building a saloon caught people by surprise. The idea of a 4 door Aston was a bit shocking, however, we really were taken by the looks of it!

There was some criticism at first due to inadequate space in the back, and it could not properly rival some of its competitors and the enthusiasm started to wane.

However, this is Aston Martin and when they bring something new out like this sports sedan we just have to take a close look.

So does this work?  Well, maybe.

The only reason it might not sell like hotcakes are due to its size. Being an Aston we can be sure it will be pricey and it will most likely be at the very high end of the market in sports sedans.

We suspect there will be a lot of interest and enthusiasm about it, but when the wallet gets involved it might be a different story.  Only time will tell whether sports sedan customers bite.

Renderings courtesy of Theophilus Chin