Alpine’s CEO Wants To Do 'Extreme Things' With Electric Sports Cars
by AutoExpert | 29 December, 2025
Alpine’s boss, Philippe Krief, has big plans for the brand, and he’s not being shy about them. He wants Alpine to push further than it ever has before, starting with sharper, more hardcore versions of existing cars and eventually working its way up to a full-on halo supercar. It sounds bold, but it’s not just wishful thinking.
Right now, Alpine is in the middle of reinventing itself as an all-electric performance brand. At the heart of that shift is the APP platform, short for Alpine Performance Platform. This new architecture will underpin the electric replacement for the A110, and parts of it are already being used in models like the A290 hot hatch and the A390 crossover.
Krief has made it clear that he wants to take this platform and really push it. Speaking to Auto Express, he said Alpine plans to “do extreme things” with APP. That means limited-production cars that go far beyond standard models, with heavy reworking, bespoke components, and prices that reflect how special they are. The idea is to start by dialing up current cars before applying that mindset to future generations.
Alpine has already tested the waters with something similar. The A110 R Ultime was built in just 110 units and went all-in on performance. It came with a reworked turbo, a bespoke transmission, a titanium Akrapovic exhaust, Ohlins adjustable suspension, heavily revised AP Racing brakes, and plenty of aerodynamic upgrades.
The price was eye-watering at €265,000, yet every single one sold. That result clearly left an impression, and Alpine would love to repeat that kind of buzz and profitability with future electric sports cars.
It also helps to know who’s steering the ship. Before joining Alpine, Krief was Ferrari’s director of engineering and played a key role in developing the SF90 Stradale. With that background, it’s no surprise he wants Alpine to build something capable of standing shoulder to shoulder with Ferrari.
Still, he insists any Alpine supercar must stay true to the brand’s roots. He’s previously described his ideal version as a modern take on the Ferrari Dino. Light, focused, and not obsessed with huge power figures. In his words, that approach fits Alpine’s DNA perfectly.
Design-wise, the Alpenglow concept from the 2022 Geneva Motor Show is likely to play an important role. Krief has described it as a kind of rolling testbed, helping Alpine explore ideas before committing to a full supercar project. As he said, the brand still needs to grow and mature, especially when it comes to delivering the level of experience buyers in the supercar world expect.
