Lamborghini Reveals Exclusive Temerario Pair For Ad Personam's 20th Anniversary

For most buyers, choosing a Lamborghini ends with picking a paint color and a few options. Ad Personam customers play by different rules. To show just how far its personalization program can go, two one-off Lamborghini Temerario builds were unveiled, both inspired by Italian tailoring and high fashion.

The pair debuted at the 2026 Goodwood Festival of Speed, continuing the celebrations for Ad Personam's 20th anniversary.

The milestone was recently marked with the exclusive Azzuro 20 paint finish, but these latest creations shift the focus from a single color to the craftsmanship behind the entire car. Lamborghini says the designs draw inspiration from traditional suit-making and the sketching process shared by both fashion designers and automotive stylists.

That influence carries into the cabin. For the first time, the Temerario features Gessato Pinstripe upholstery, a material created exclusively for the Ad Personam program. Lamborghini says it was developed to strengthen the connection between bespoke tailoring and high-performance engineering.

Although the two cars share the same concept, they have very different personalities. One is finished in Grigio Crater Matt with a Grigio Artis contrasting livery that accentuates the Temerario's sharp body lines. The other wears Celeste Fedra with Bianco Phanes accents and the matte Alleggerita package, giving it a lighter, more vibrant appearance.

Lamborghini carried the lightweight philosophy into the cabin. In addition to lighter exterior parts, the Alleggerita package replaces wool trim with Dinamica Corsa Tex, a racing-inspired material. These two Temerarios are proof that personalization has become just as important as performance. With that in mind, what will Ad Personam come up with next?