The All-New Audi Q9 Brings V8 Power, Seven Seats, And Flagship Luxury

Every premium automaker wants a flagship SUV, and Audi has finally built one designed to compete with the biggest names in the segment. The all-new Q9 sits above the Q7 as the brand's largest and most luxurious SUV, targeting buyers who would normally shop for a BMW X7 or Mercedes-Benz GLS.

At 209.1 inches (5,310 mm) long with a 123.6-inch (3,140 mm) wheelbase, it's substantially larger than the Q7 and marks Audi's boldest move yet into the full-size luxury SUV market.

Its size is matched by an equally commanding design. The front end is dominated by a massive grille with vertical slats, while the rear adopts a cleaner appearance by relocating the license plate to the bumper. Curved digital OLED taillights wrap around the bodywork, improving side visibility while allowing Audi to create customizable lighting signatures. Standard adaptive air suspension and rear-wheel steering, which can turn the rear wheels by up to five degrees, help make the large SUV easier to drive in tighter spaces.

The cabin focuses on comfort just as much as technology. Seven seats come standard, while an optional six-seat configuration replaces the middle bench with two powered captain's chairs. Even the third row is designed with adults in mind. The powered doors can open up to 90 degrees and automatically stop if they detect an obstacle, with remote operation available through the myAudi app. Overhead sits Audi's largest panoramic glass roof to date, spanning more than 1.5 square meters, with an optional version that can electronically adjust its transparency across nine sections and illuminate the cabin with 84 LEDs in 30 different colors.

Audi has also packed the Q9 with premium features, including an available 1,360-watt Bang & Olufsen sound system with 22 speakers and seat-mounted actuators that let occupants physically feel the music. Headrest speakers handle phone calls and navigation prompts independently, while the emergency assistance system can slow the SUV, guide it toward the shoulder when conditions allow, and automatically contact emergency services if the driver becomes unresponsive.

Engine choices vary by market. European buyers get a 295-hp mild-hybrid 3.0-liter diesel six-cylinder, while U.S. models start with a 429-hp twin-turbo 2.9-liter V6 priced from $89,095. The range-topping SQ9 raises output to 591 hp thanks to its twin-turbo 4.0-liter V8, cutting the 0-60 mph sprint to just 3.8 seconds. With its spacious interior, advanced technology, and clear focus on the American market, the Q9 gives Audi its strongest chance yet to challenge the established leaders in the full-size luxury SUV segment.