Unusual Side Hustles of Car Giants: From BMW Bobsleds to VW Sausages

by AutoExpert   |  14 March, 2025

Share :

We all know what Toyota, BMW, and Volkswagen do best - they make the cars we drive every day. But it turns out these automotive giants have some pretty surprising side hustles. From Olympic sports equipment to household appliances, these car manufacturers have branched out in ways you'd never expect. Here's a look at some of the wildest non-car products coming from the world's biggest auto companies.

BMW - Sleek Bobsleds for Olympic Glory

Who knew that the same company designing luxury sedans was also helping athletes slide down ice tracks at breakneck speeds? Back in 2012, BMW raised eyebrows when they announced they'd be creating bobsleds for the US Olympic team at the 2014 Winter Games in Sochi.

Side Hustles of Car Giants

Actually, it makes perfect sense when you think about it. BMW took its EfficientDynamics know-how and applied lightweight materials and aerodynamic wizardry to create cutting-edge sleds. The partnership paid off instantly - Team USA walked away with three medals, including silvers in both men's and women's events and a bronze in the women's competition.

Ford - Switching from F-150s to Ventilators

When COVID-19 hit, car factories around the world faced a choice: shut down or retool. Ford chose to step up in a big way. During the pandemic, they transformed production lines on both sides of the Atlantic to manufacture desperately needed medical equipment.

In the UK, Ford's Dagenham facility pivoted to making component boxes and display screens for ventilators in just three weeks - a process that would normally take a full year. Meanwhile, in Michigan, they teamed up with GE Healthcare to mass-produce ventilators designed by Airon Corporation as hospitals faced overwhelming demand.

Side Hustles of Car Giants

Honda - Robots That Mow Your Lawn

Honda's reach extends far beyond cars and motorcycles. From business jets to boat motors, they've got all kinds of transportation covered. But one of their most appreciated products might be the one that saves you from weekend yard work.

The company's Miimo robotic lawnmowers use advanced navigation technology, connectivity, and sensors to glide across lawns keeping grass perfectly trimmed while you relax. Just control everything from your phone and watch as your weekend chore list gets shorter.

Side Hustles of Car Giants

Lotus - Olympic Gold Medal Bicycles

Lotus doesn't just make legendary sports cars - they've also conquered the world of competitive cycling. Their Lotus Engineering division has created some seriously impressive performance bicycles focusing on the same principles that make their cars special: weight reduction, advanced materials, and slippery aerodynamics.

Their greatest hit? The revolutionary Type 108 pursuit bike with its groundbreaking monocoque design and carbon-composite construction. This engineering marvel helped Britain's Chris Boardman pedal to gold medal glory at the 1992 Olympics. The tradition continues today, with Lotus developing new track bikes for Team GB riders at the upcoming Paris Games.

Side Hustles of Car Giants

Nio - Making Phones That Talk to Cars

With cars becoming more connected by the day, Chinese EV maker Nio took the logical next step in 2023 by launching their own smartphone. But this isn't just another iPhone competitor - it's specifically designed to make controlling your Nio car easier than ever.

The aptly named Nio Phone lets owners open doors, adjust seats, control voice features, and operate in-car apps seamlessly. And yes, it makes calls too. This could be just the beginning of a trend, with other manufacturers like Polestar eyeing similar phone-car integration solutions.

Side Hustles of Car Giants

Peugeot - Grinding Pepper Before Making Cars

Here's a fun fact: Peugeot made pepper mills nearly 50 years before they built their first car. While most Brits know Peugeot for its vehicles, in many countries they're equally famous for their iconic pepper and salt grinders.

It all started back in 1840 when Peugeot designed a coffee grinder. This led to a whole range of mills for grinding everything from pepper and salt to flower and sugar. To this day, authentic Peugeot pepper mills are still manufactured in Doubs, France, and exported to over 80 countries to grace dinner tables and fancy restaurants worldwide.

Side Hustles of Car Giants

Subaru - Taking to the Skies

Subaru isn't just about all-wheel-drive cars and rally racing - they've got a serious aerospace division too. As part of the larger Subaru Corporation (previously known as Fuji Heavy Industries), they serve as a defense contractor for the Japanese government and produce Boeing aircraft under license.

They've also been making helicopters since 1960 in partnership with Texas-based Bell Textron. Their latest creation, the Subaru Bell 412 PX, has become a common sight in Japan, where local governments use it for emergency medical services, firefighting, search-and-rescue operations, and surveillance.

Side Hustles of Car Giants

Toyota - Building Homes, Not Just Parking In Them

Cars might be the second biggest purchase after a home - but what if you could get both from the same company? In Japan, Toyota leverages its manufacturing expertise to offer a range of housing options alongside its vehicles.

The Toyota Home website showcases various dwelling styles, with the popular Sincé series featuring modular pre-fabricated homes built around rigid steel frames. While Toyota ships around 10 million vehicles globally each year, their annual house sales number just a few thousand - but it's still an impressive side business for the automotive giant.

Side Hustles of Car Giants

Vauxhall - From Family Cars to Battle Tanks

Many car manufacturers have supported military efforts over the years, but one of Britain's most notable contributions came from Vauxhall during World War II. The government specifically requested Vauxhall produce the 38-ton A22 Infantry Tank, which became known as the Churchill.

Powered by a massive 350bhp, 21-liter, 12-cylinder engine that Vauxhall had previously developed, the Churchill tank went from design sketch to working prototype in just one year. Much of the testing happened at the Luton Hoo Estate, and the tank proved so successful that around 5,500 were produced before the war ended.

Side Hustles of Car Giants

Volkswagen - Serving Up Millions of Sausages

Perhaps the most unexpected item on our list - Volkswagen makes sausages. And not just a few - at its peak, VW's currywurst was reportedly the company's biggest-selling product, with around seven million being consumed annually.

The spiced pork sausage has been around since 1973 when it first appeared in staff restaurants before making its way to select supermarkets. It's so officially part of the VW lineup that it even has its own part number: 199 398 500. The currywurst is such a beloved institution in Germany that former chancellor Gerhard Schröder publicly objected when VW removed it from a canteen menu in 2021 as part of a meat-free initiative. "If I were still on the supervisory board of VW there would have been no such thing," he posted. "Currywurst with fries is one of the [staples] of the skilled worker in production."

Side Hustles of Car Giants

What's your favorite non-car product made by an automotive company? Does knowing about these side businesses change how you view these manufacturers?

Recomended:

Everyone Says Pop-Up Headlights Were Banned, but That Is Not What Actually Happened - Photo
Others
Everyone Says Pop-Up Headlights Were Banned, but That Is Not What Actually Happened

Few automotive features can make a parked car look as alive as pop-up headlights. Turn the switch and two neat sections of bodywork rise from the hood, pause with theatrical precision and reveal the l

AutoExpert
This Talking Datsun Hid a Tiny Six-Track Record Player Beneath the Dashboard - Photo
Others
This Talking Datsun Hid a Tiny Six-Track Record Player Beneath the Dashboard

A new car speaking to its driver no longer feels remarkable. Navigation systems issue directions, safety assistants complain about lane markings and voice controls wait patiently for somebody to remem

AutoExpert
Honda Built Navigation Before GPS Using Helium, Transparent Maps and a Glowing Green Dot - Photo
Others
Honda Built Navigation Before GPS Using Helium, Transparent Maps and a Glowing Green Dot

There was a time when getting lost required some commitment. A driver would unfold a road map across the steering wheel, locate two towns that appeared to be printed directly on top of one another, th

AutoExpert
Your Front Brakes Do Most of the Work, So Why Did the Rear Pads Wear Out First? - Photo
Others
Your Front Brakes Do Most of the Work, So Why Did the Rear Pads Wear Out First?

The usual explanation sounds perfectly logical. When a car slows down, its weight moves toward the front. The front tires carry more load, so the front brakes provide more of the stopping force. That

AutoExpert
Rubber Is Naturally Pale, So Why Did the Automotive World Make Every Tire Black? - Photo
Others
Rubber Is Naturally Pale, So Why Did the Automotive World Make Every Tire Black?

A bright red car, a metallic blue car and a taxi painted the color of a highlighter will normally leave the factory with exactly the same footwear. Black tires. The color seems so inevitable

AutoExpert
A Fatal Hand-Crank Accident Helped Change the Way Every Car Starts - Photo
Others
A Fatal Hand-Crank Accident Helped Change the Way Every Car Starts

Starting a modern car requires so little effort that the action barely registers. Turn a key, press a button or let the vehicle recognize that its driver has climbed aboard. A second later, the engine

AutoExpert
You Installed the Correct Battery, but Your Car May Still Think the Old One Is There - Photo
Others
You Installed the Correct Battery, but Your Car May Still Think the Old One Is There

Changing a car battery used to be one of the cleaner bargains in home mechanics.Remove two terminals, undo the clamp, lift out the old battery and fit the new one. The clock might need resetting a

AutoExpert
Highway Rumble Strips Are Designed to Sound Awful, but Making Them Quieter Could Save Lives Too - Photo
Others
Highway Rumble Strips Are Designed to Sound Awful, but Making Them Quieter Could Save Lives Too

One tire wanders across the painted line and the previously quiet cabin erupts with a harsh mechanical growl. The steering wheel trembles, the seat vibrates and, for half a second, it feels as if some

AutoExpert
People Once Wanted Car Radios Banned Because Listening While Driving Seemed Far Too Dangerous - Photo
Others
People Once Wanted Car Radios Banned Because Listening While Driving Seemed Far Too Dangerous

A dashboard without a radio now looks unfinished. Even the most basic car is expected to provide music, news and something to fill the silence when traffic has stopped moving but the clock has not.

AutoExpert
The Seatbelt That Chased You Across the Door Was America’s Cheaper Alternative to an Airbag - Photo
Others
The Seatbelt That Chased You Across the Door Was America’s Cheaper Alternative to an Airbag

Open the door of certain 1980s or early 1990s cars and a small buckle begins travelling along the roofline. Sit down, close the door and the shoulder belt glides toward the B-pillar, hopefully passi

AutoExpert