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The Hidden ROI of Motorsports: Why Big Brands Bet on Racing

Remember that old saying "Win on Sunday, sell on Monday"? That was the golden rule for car companies in NASCAR's early days. But in 2025, with Formula 1 teams burning through hundreds of

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Ultra-Rare Bugatti Centodieci Expected To Fetch $16 Million At Auction

Check out the Bugatti Centodieci—a stunning tribute to the classic EB110. In February, an ultra-rare hypercar is expected to be auctioned off for a staggering $16 million, nearly twice its origi

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Genesis Bets Big On Endurance Racing With GMR-001 Hypercar And LMP2 Prep

Genesis is gearing up to hit the endurance racing scene in 2026 with its GMR-001 LMDh hypercar, but time is already working against it. As it stands, the car exists only as a scale model, leaving the

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Genesis GMR-001 Set To Dominate WEC And IMSA Racing

Genesis is making its motorsports debut with the GMR-001 Hypercar, set to race in the LMDh class starting in 2026. This kicks off the Genesis Magma Racing team, which will compete in the WEC and I

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Three New Ferrari Vehicles Set To Debut In 2024

Breaking news for Ferrari fans: Lewis Hamilton just inked a multi-year deal with the Formula 1 team, gearing up to take over from Carlos Sainz in 2025. Hamilton is set to join forces with Charles Lecl

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Zenvo Plans a "Junior Hypercar" Following the Aurora's Debut: A Glimpse into the Future of Luxury Cars

Hot on the heels of the debut of the hybrid Zenvo Aurora Hypercar, the Danish company has announced plans for a smaller and more affordable sibling. Given the complexity and cost of constructing such

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