Renault Takes the Spotlight in 'Emily in Paris' Season 4

Have you caught the latest on "Emily in Paris"? Yup, season 4 just dropped, and it's a must-watch for all the drama and, believe it or not, some really slick car action.

So, about that car scene in Episode 10—it's something else! Picture this: We're not just talking about a subtle nod to a brand here and there, like the McLaren showcase last season. No, this time, it’s full throttle with a car commercial vibe featuring the snazzy Renault 5 E-Tech electric hatchback. And guess what? It’s not even set in Paris this time.

Crazy, right? Emily and her gang are actually in Rome, mingling with the high rollers and PR heavyweights. There’s this one scene where Sylvie, the PR boss, bumps into an old flame who’s directing—wait for it—an actual commercial. Instead of just weaving it into the story, they hit pause on the usual antics and roll this glamorous black-and-white ad where our star, a glam lady, dodges the 1960s paparazzi and zips away in her vibrant, color-popping Renault 5.

This beauty stands out against the black and white scene, finished in Yellow Pop with a slick black roof and a red stripe to boot. Talk about making an entrance!

They shot this bit right outside the iconic Harry's Bar on Via Veneto in Rome. And there’s this cheeky bit where she’s dodging photographers on Vespas, and yes, she’s driving on the wrong side of the road under the historic Porta Pinciana. Classic!

Back to the show, after the ad rolls, we see Sylvie chatting up the director with all the behind-the-scenes gear in full view. It’s a cool peek behind the curtain, giving us a glimpse of how these flashy ads are made.

But that’s not all for Renault’s cameo this season. Emily’s seen hopping around in a Renault Austral Hybrid SUV, and there’s even a quick glance at a super exclusive Alpine A110 R sports coupe at a polo event. No big deal, just a rare car casually on display.

Oh, and if you’re a car enthusiast, keep your eyes peeled for the electric Lotus Eletre SUV parked at the Roman hotel where Emily makes yet another grand entrance—this time in a Renault taxi.

This blend of storytelling and blatant advertising sure adds a twist to the usual product placements we see on TV. It’s a bit jarring but hey, it fits right into the world of a marketing agency, doesn’t it?

Speaking of new releases, the Renault 5 just launched in Europe with a cool 52kWh battery that should get you about 408 km per charge—not too shabby, right? While it’s all the buzz in Europe, there’s chatter about it hitting the Australian roads too. So, who knows? Maybe we’ll be seeing more of it soon!

So, what do you think about that episode? Too much or just the right amount of vroom?