Peugeot Presents Its New Brand Identity

There’s always a good reason for a company to change its logo, yet it’s not uncommon for such an instant change. What could be the reason for Peugeot to make such a change? Let’s learn more about the symbol behind it.

Peugeot used a lion symbol in their unique lion marking the Napoleon era since 1847. It’s not the first time, but the 11th time the automaker decided to change the logo. The change doesn’t come alone, but they're also a promise of a new website experience and a better dealership experience for their clients.

The new logo starts with a new badge focusing on the head and bears a prominent resemblance to the one that appeared on the logo change in 1960. This time, the change marks the brand’s move bold move upmarket. First of all, we can see a shield motif and crown with the brand’s name.

In 2021 due to the 2021 398 hatchback, there is obvious assimilation into the Stellantis empire and a premium class will be added to the brand. According to Julie David, Peugeot UK’s managing director, “A new logo and brand identity are significant developments for any marque. There can be seen a changing model line-up and new philosophy around living in the moment.

Watch the video that reveals Peugeot's New Brand Identity.