60% Of Ford Maverick Buyers Come From Other Brands
by AutoExpert | 13 May, 2022
The Maverick has been a huge success for Ford. According to data from S&P Global Mobility, 60 per cent of Maverick clients came from competing brands. With that success, the corporation claims to be "stealing" clients from Toyota, Honda, and Chevrolet.
With a starting price of $19,995 and a hybridized 2.5-liter four-cylinder engine that produces a combined output of 191 horsepower, these companies have no direct competition for the 2022 Ford Maverick. Moreover, the vehicle achieves unprecedented fuel economy for a pickup: 42 mpg city, 33 mpg highway, and 37 mpg combined.
Whereas the hybrid model is only available with front-wheel drive, the Maverick's alternative 2.0-liter EcoBoost four-cylinder engine may be paired with an all-wheel-drive system. This motor raises the starting cost to $21,080. It's hardly shocking that Ford Maverick customers are young, given the low price point. Over a third of clients are under the age of 44.
