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New Safety Rules Could Change How Cars Look. Again.

New safety standards proposed by NHTSA could change how cars look in the coming years. Designers are already preparing for the challenge. Remember those awkward bumpers tacked onto US-market Lambor

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12 Car Brands That Never Went Diesel: Embracing Power Over Petrol

Diesel power might be great for fuel economy and towing stuff, but let's be honest—some carmakers just weren't interested. While plenty of manufacturers embraced the diesel life, these 1

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Revolutionary Suspension Tech from Domin Limited: A Game-Changer for Luxury Vehicles

A British company is shaking up the automotive world with suspension tech that might leave luxury brands scrambling to keep up. Hydraulic suspensions have long been known for their power - just che

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The Growing Trend of Car Feature Subscriptions: Are They Worth Your Money?

Just when everyone thought subscription fatigue couldn't get worse, the auto industry has entered the chat. Carmakers are increasingly asking drivers to pay monthly or annual fees for features

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The Wild Era of American Hypercar Concepts: A Look Back

Most concept cars hit the auto show circuit with a flash of excitement only to vanish into storage or worse, the crusher. But between the late '80s and mid-2000s, American automakers went all-in o

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SangYup Lee: Sculpting Hyundai's Future with Innovative Car Design

Hyundai and Genesis have climbed to the top of the design world in the last decade, and SangYup Lee has been the driving force behind this transformation since 2016. He's not just one of the most

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What Defines Car Beauty? Insights from Top Car Designers

The industry's top designers from Bugatti, Porsche, and other iconic brands share their thoughts on car beauty. Cars are more than just machines – they're human creations with persona

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The M5 That Never Was: VW’s Wild W-10 Prototype

The story of the Volkswagen W-10-powered BMW M5 sounds like something out of an automotive fever dream—a bizarre chapter of Bavarian and Wolfsburg engineering that almost feels too wild to be tr

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The Surprising Truth About Auto Safety: The Most Dangerous Cars on the Road

Okay, let's talk cars—and not in a boring, statistics kind of way. What if I told you some of the cars you thought were totally safe are actually rolling death traps and they're actually

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The Hidden ROI of Motorsports: Why Big Brands Bet on Racing

Remember that old saying "Win on Sunday, sell on Monday"? That was the golden rule for car companies in NASCAR's early days. But in 2025, with Formula 1 teams burning through hundreds of

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