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Rubber Is Naturally Pale, So Why Did the Automotive World Make Every Tire Black?

A bright red car, a metallic blue car and a taxi painted the color of a highlighter will normally leave the factory with exactly the same footwear. Black tires. The color seems so inevitable

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Whitewall Tires Started as a Manufacturing Compromise. Then They Became a Status Symbol

Whitewall tires have become visual shorthand for a particular kind of motoring glamour. Put them on a long Cadillac with chrome bumpers, tailfins and enough hood to host a family picnic, and the pi

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