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The Hidden ROI of Motorsports: Why Big Brands Bet on Racing

Remember that old saying "Win on Sunday, sell on Monday"? That was the golden rule for car companies in NASCAR's early days. But in 2025, with Formula 1 teams burning through hundreds of

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Concept
Toyota GR Yaris M Concept Hints At A Mid-Engine Future (MR2 Revival?)

Toyota has taken the already wild GR Yaris and turned it into something completely unexpected for the 2025 Tokyo Auto Salon. Meet the GR Yaris M Concept, a reimagined version of the hot hatch with a b

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Car News
Genesis Bets Big On Endurance Racing With GMR-001 Hypercar And LMP2 Prep

Genesis is gearing up to hit the endurance racing scene in 2026 with its GMR-001 LMDh hypercar, but time is already working against it. As it stands, the car exists only as a scale model, leaving the

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Car Show
Ford Mustang GT3 Ready for Le Mans Challenge with Three-Car Lineup

Qualifying for this weekend's 24 Hours of Le Mans, Ford displayed all three Ford Mustangs that will compete. Their goal in participating in the GT3 class is to win Ford's prestigious endurance

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Car News
Lancia Unveils Powerful Ypsilon HF Ahead Of May 2025 Market Debut

Lancia has introduced the Ypsilon HF, with its May 2025 market introduction just around the corner. With a revamped body package and an improved chassis configuration, this electric vehicle produces 2

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Others
From Screen to Speedway: Celebrities Who Embraced the Racing World

You think acting is high pressure, but some of these stars traded the camera for the checkered flag! Here's the craziest ones: Mr. Bean: Racing Nut  Yeah, Rowan Atkinson is a COMEDIAN,

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Car News
Aston Martin Vantage GT3: Stealthy Debut, Track Dominance

Oh, did you blink and almost miss Aston Martin's new Vantage GT3 sneaking onto the Daytona track? Yeah, same here. They pretty much ninja-dropped it into the race without much fanfare, but now, th

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Others
Rev Up Your Consoles: 2024's Must-Play Racing Games

What's up, racers and gamers? 2024 is here, and it’s bringing a whole new level of excitement for us gaming petrolheads. Forget those New Year's resolutions about less gaming – the

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Car News
McLaren's Triumphant Return to the 2024 World Endurance Championship and Le Mans

Reviving a legacy that etched one of motorsport's most captivating narratives, McLaren is gearing up for a grand return to the iconic 24 Hours of Le Mans in 2024—a stage it hasn't graced

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Tuning
Custom Fernando Alonso's McLaren Elva to Ignite Bonhams Abu Dhabi Auction with $3 Million Estimate

As the world of motorsports continues to revere the legends, Fernando Alonso's 2022 McLaren Elva finds a new stage at the Bonhams Abu Dhabi auction on November 25, just before F1's season fina

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