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The Hidden ROI of Motorsports: Why Big Brands Bet on Racing

Remember that old saying "Win on Sunday, sell on Monday"? That was the golden rule for car companies in NASCAR's early days. But in 2025, with Formula 1 teams burning through hundreds of

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Seven Months, Two Owners: McLaren Automotive Set For A Fresh Start With Abu Dhabi’s CYVN Holdings

Earlier this year, Mumtalakat, Bahrain's sovereign wealth fund, bought the McLaren Group outright, including its supercar and racing divisions. But as of today, McLaren's automotive side alrea

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Car Show
Mercedes-AMG One One Shatters Nürburgring Record With A Stunning 6:29 Lap

The Mercedes-AMG One has officially taken the crown as the fastest production vehicle at the Nürburgring-Nordschleife, a title it first claimed in October 2022 with a lap time of 6:35.183. Recent

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Aston Martin Valiant: Fernando Alonso's Vision Becomes A Reality With Only 38 Units

Excuse us, but what exactly is this? Of course, it's the Aston Martin Valiant, a version of the Valour that is both extreme and limited to only 38 units globally! Fernando Alonso, a F1 driver, had

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Porsche Legend Frank-Steffen Walliser To Lead Bentley As New CEO

Someone new will be taking over as CEO of Bentley shortly. The company issued a statement on Tuesday, announcing Frank-Steffen Walliser as the new CEO, effective July 1. He takes over for Adrian Hallm

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BMW Returns To Le Mans With Julie Mehretu's Graffiti-Inspired Art Car

New from BMW is this Art Car, which takes design cues from the Graffiti movement. Even more thrilling is the fact that it will add some spice to the 24 Hours of Le Mans field next month, which is

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From Concept To Reality: Alpine's Alpenglow Hy4 To Hit The Road!

Alpine transformed its 2022 Alpenglow idea into a driveable prototype, the Alpenglow Hy4. The revamped supercar will conduct demonstration laps at this weekend's Spa 6 Hours before making its offi

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Ferrari Unveils Revolutionary Configurable Cabin: The Future of Personalized Driving

The latest Ferrari patent could be mistaken for something you would associate with a race simulator, except it serves for real-life challenges and involves allowing a car’s driver controls and s

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Pagani Imola Roadster: A Limited Edition Convertible That Marries Performance with Open-Air Luxury

Pagani just lifted the veil on its latest engineering marvel, the Imola Roadster, and it's everything we expected and more. This convertible is the open-top variant of the Imola, a hypercar that p

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The Genesis G90: Elegance and Muscle Under the Largest Clamshell Hood Yet

Luxury sedan enthusiasts may not typically boast about their vehicles as much as hypercar owners do, but Genesis is changing the conversation with their latest G90. This sedan features the largest cla

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