Toyota engineers were seen behind the wheel of the Hyundai Santa Cruz and Ford Maverick, two pickup trucks that Toyota is using as a standard. That's why it seems that Toyota is working on a
It's official! The Chevrolet Colorado has just been crowned MotorTrend's 2024 Truck of the Year. This accolade highlights the Colorado's exceptional balance of off-road chops and daily dri
Toyota's Hilux Champ is making waves, not just for its potential, but for showcasing a whole new level of cool. This truck's adaptable nature is front and center, flaunting a wide array of tri
The Advertising Standards Agency (ASA) in the United Kingdom criticized a Toyota Hilux marketing campaign for exaggerating the truck's off-road capabilities, despite the Hilux's widespread app
Toyota has thrown its hat into the ring of automotive creativity with the unveiling of two unique Tacoma versions at the 2023 SEMA event. While one Tacoma gears up for a superhero voyage, the other re
Toyota's electric pickup truck (EPU) is one of the centerpieces of the company's list of fascinating concepts at Japan Mobility 2023. It's what Toyota calls a "next-generation mid-siz
Despite the less-than-stellar reception of the Nissan Navara-inspired Mercedes X-Class, Lexus remains open to the idea of venturing into the upscale pickup truck sector. Takashi Watanabe, a key figure
In a move that has piqued curiosity and garnered attention, Tesla has given its Cybertruck a wrap that mimics the look of a Toyota Tundra. This marks the second instance where Tesla has playfully trol
Unveiled at the Product Vision Day event in California on August 3, the Fisker Alaska Electric Pickup is making waves with its electric range of up to 340 miles, an expandable rear bed, and sporty dri
The Toyota Land Cruiser is making a triumphant return to America, reimagined as a rugged Lexus GX-based off-roader, and the result is breathtaking. Even though the showcased 2-door convertible version