These 3 Harley-Davidsons Lose Value Much Faster Than Buyers Expect

Resale value matters if you're looking to sell or upgrade your motorcycle in the future. Want your investment to stay as valuable as possible for buyers down the road. Depreciation's unavoidable even for the best and most popular motorcycles so what really matters is how much value it loses. Some of that depends on you and your maintenance but it's also largely on the brand and model.

Harley-Davidson's popularity may be declining but this brand still does fairly well in the secondhand market thanks to its loyal following. Bikes tend to hold their value longer than some other brands. But if you look within the Harley lineup you'll find certain models tank in value way faster than others. Got any of these three bikes? Even the brand name might not save your investment when it's time to sell.

Harley-Davidson Pan America 1250

Starting off with the Harley-Davidson Pan America 1250. First introduced in 2021, the Pan America was a departure from traditional Harley bikes. First adventure bike in the company's lineup so the model stood out and got tons of hype which it lived up to in early years. Started off successful but couldn't sustain momentum.

JD Power notes that in 2022 a new Harley-Davidson Pan America 1250 would've cost around $19,519. Sell the same bike now and it's only worth about $9,995. Roughly 48% decrease in just four years.

Drop in demand could be from a few factors. People got over the initial hype and went back to more conventional options. Also some quality complaints arose with the first models. Thousands of units suffered defects and got recalled which likely scared off buyers from investing down the line.

2020 Harley-Davidson LiveWire

Electric motorcycles might be gaining some traction but demand still doesn't measure up to traditional gas-powered bikes and models like the LiveWire suffered for it. Challenge aside the 2020 LiveWire also arrived with a hefty price tag that set it on a downward spiral. Initially retailed for $30,149, JD Powers now lists the value at around $11,410 on average. Incredible 62% loss in value.

Not saying the LiveWire isn't a good bike. Reviews say it comes with solid build and competitive performance. But for most buyers this isn't enough to justify the cost. Even now that LiveWire's a separate brand sales have been notably low. Brand sold just 660 of these bikes in 2023 and 612 in 2024.

Even worse for anyone trying to recoup some value on an older model, the costliest LiveWire bike now sits at $16,499, nearly half the price of the 2020 model. Company's also offered promotions and discounts on new models making the used LiveWire even less appealing.

Harley-Davidson Street 750

Street 750 was short-lived. Not because it wasn't affordable or easy to ride but because of how different it was from traditional Harley. Made a pretty big impact in India but was never fully embraced by the U.S. market. Some enthusiasts even speculated it was never designed for American riders in the first place.

Street 750 featured the Revolution X engine churning out a top speed of 105 mph. Not too exciting though worth pointing out for a Harley the Street 750 was quite affordable. 2020 model had a modest $8,099 price tag.

While this might've made it desirable for those who simply want the Harley-Davidson brand name without investing in an intimidating behemoth it meant the bike suffered poor sales in the U.S. and didn't retain much value down the line. Today data from JD Power shows a used 2020 model costs about $4,305 on average, nearly 50% less than original value.