Some automakers pour millions into cutting-edge design studios, like Toyota’s California facility, which gave us gems like the 4Runner and retro-inspired Land Cruiser. Others? Well, they skip th
Get ready for some serious off-road excitement! The #84 Tacoma TRD ProRunner Race Concept is revving up to steal the spotlight at SEMA, designed specifically to tackle the Stock Mid-Size off-road race
Thinking of grabbing a new pickup this year? Well, size isn't always king. The small and midsize truck scene is buzzing, and it's the best it's been in ages. So, if you're not hauling
Toyota engineers were seen behind the wheel of the Hyundai Santa Cruz and Ford Maverick, two pickup trucks that Toyota is using as a standard. That's why it seems that Toyota is working on a
The Advertising Standards Agency (ASA) in the United Kingdom criticized a Toyota Hilux marketing campaign for exaggerating the truck's off-road capabilities, despite the Hilux's widespread app
Toyota's electric pickup truck (EPU) is one of the centerpieces of the company's list of fascinating concepts at Japan Mobility 2023. It's what Toyota calls a "next-generation mid-siz
Despite the less-than-stellar reception of the Nissan Navara-inspired Mercedes X-Class, Lexus remains open to the idea of venturing into the upscale pickup truck sector. Takashi Watanabe, a key figure
In a move that has piqued curiosity and garnered attention, Tesla has given its Cybertruck a wrap that mimics the look of a Toyota Tundra. This marks the second instance where Tesla has playfully trol
Unveiled at the Product Vision Day event in California on August 3, the Fisker Alaska Electric Pickup is making waves with its electric range of up to 340 miles, an expandable rear bed, and sporty dri
The year 2023 reeves up the world of pickup trucks with renewed energy. We're leaving the past in a cloud of dust and powering forward into an exciting future. For those of you itching to hit the